You've hit product-market fit and the pipeline looks full — so why does growth still feel unpredictable? Sales closes deals CS can't support. CS inherits promises nobody documented. Marketing generates leads Sales ignores. Product builds features no one connects to revenue. This dysfunction isn't random — it's structural, and it's costing you in three ways: revenue you're not capturing from existing customers, employee time burned on rework, and competitive opportunities you're too slow to catch. The fix isn't another tool or hire. It's treating revenue as a system, not a series of disconnected department-level outcomes.
